Member’s Mark Goes Viral!

Check out the social media/viral video campaign from Sam’s Club for its private brand Member’s Mark Comfort Care diapers and wipes. The baby line was relaunched with product improvements, a packaging redesign and marketing program supporting the launch. The video ad campaign for Comfort Care, known as “Zen Baby Zen,” debuted on December 11th with a million views in the first 24 hours and has since generated over 8 million views, 15,000 social shares and interactions, and reviews from mommy bloggers. In the video two lucky babies Zen Out after getting changed with the new Members Mark “Silky Soft” Comfort Care Diapers.