Branding and packaging design for LAVITI “Agrobotiga”. “The Viti” Garguenpins is a retailer located in the historic center of Sant Cugat del Valles, Spain in the passage of the local cooperative 2, as part of the old agricultural cooperative of Sant Cugat.
The new design created by Spanish agency Enric Aguilera Asociados unifies products of different local entrepreneurs. Each product is wrapped in white with an illustration, stamped in red, which gives a handmade character. This gives the consumers not only the ability to identify the brand easily through its minimalist aesthetic but to quickly identify the contents inside.