Belgium-based soon to be Ahold bride Delhaize has introduced a new marketing campaign that leverages their highly successful private brands. in which the brand plays the main role. The first wave of the multimedia campaign was launched on Thursday, January 21st on TV, outdoor and in-store.
The initial light-hearted and humorous TV spot, focuses on real life customers explaining why they choose a Delhaize private brand product. The spots highlight the local character and unbeatable value (price/quality ratio) of the 6,000 products in its brand.