Musgrave Group Renews Trace One Contract

Supervalu - musgraveIrish retail leader Musgrave Group has renewed its agreement for Trace One’s Product Lifecycle Management (PLM) solution. Musgrave leverages the platform to manage its private label ranges from ideation and specification management through to final packaging and approval. As owner of one of Ireland’s most trusted brands, SuperValu, Musgrave has established a strong reputation for local provenance and quality. The continuing deal will help Musgrave work with multiple local suppliers and manage their brands.

“Own brand products are an important part of our business,” said Pádraigh Cronin, Group Own Brand Manager at Musgrave. “Since implementing Trace One PLM we have seen consistent 6-10% year-on-year growth in own brand sales, which now contributes 30% of Group revenue. Trace One PLM has proven to be the ideal solution for this success, allowing us to innovate and expand ranges with a strategic focus on quality and local provenance. We have built on the value of our partnership with Trace One and look forward to working with them further in the future.”

Musgrave has 259 SuperValu stores in Ireland and operates several retail chains across Europe, including Centra, Dialprix and Daybreak. Musgrave first chose Trace One PLM in 2011 to help manage its new and existing product development projects. In particular Musgrave used Trace One PLM to develop and launch the SuperValu private label range, now comprising 1,800 lines, which in 2013 contributed to SuperValu being named as Ireland’s most reputable brand.
Trace One PLM has given Musgrave greater control and visibility over its product development process: consolidating product specifications across various divisions and providing a single view and format to monitor the content, labelling and status of all goods it sells. The complete transparency offered by Trace One PLM allows Musgrave to respond quickly to any potential problems with products in real-time, collaborate more effectively with local manufacturers and producers and champion provenance and quality to consumers.

“We are very pleased to be renewing our relationship with Musgrave, owner of some of the most trusted household names in European retail,” said Shaun Bossons, EVP Global Business Development at Trace One. “Trace One powers the world’s largest network for the FMCG industry with more than 20,000 companies worldwide, helping them to easily collaborate with partners, comply with the latest regulations and exceed industry standards on quality and provenance. We believe this gives us the perfect base of knowledge and talent to work with Musgrave, to help them collaborate more effectively with partners and further engage with consumers through innovative new ranges.”

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.