Private Brand Premiumization in Tissue and Hygiene

    TissuePrivate label tissue and hygiene products have captured a significant share of sales across Western Europe and North America, and are seeing growth in developing markets. This analysis looks at private label strategies in the developed world, focusing on premiumization through the adoption of the latest technologies, green practices, branding and packaging. It also assesses private label opportunities in emerging markets, where modern retail growth enables the evolution of store brands.

    Euromonitor International’s Private Label Premiumization in Tissue and Hygiene: Balancing Quality and Price global briefing offers an insight into to the size and shape of the tissue and hygiene market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within tissue and hygiene, analyses leading companies and brands, assesses the importance of private label and offers strategic analysis of major factors influencing the market – be they new product developments, economic/lifestyle/environmental influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

    Product coverage: Away-From-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

    Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

    Get the Report



    Facebooktwittergoogle_plusredditpinterestlinkedinmail
    Previous articleDoing It Kroger’s Way
    Next articleMDD Expo Announces Symposium Speakers
    Christopher Durham
    Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.