Happy Holidays From Crabtree & Evelyn

Crabtree & Evelyn 5Get ready to feel like a kid again with this fanciful private brand packaging for Crabtree & Evelyn. This festive holiday design was created by Sibling & Co it includes the entire range of Personal Care, Home Fragrance and Fine Foods gifts for 2015

“From decorative tins to vibrant boxes, each product depicts a unique and magical part of the production line, explaining ‘story’ behind each product, or a collection of festive items boxed and ready for Christmas. Having imagined a process for each product, our ideas and sketches were handed over to Thibaud Herem, who illustrated them beautifully.”

Focusing on the energy and spirit of the season and using traditional holiday design, the Made with Magic lines feels nostalgic and festive. By focusing on the holidays themselves, rather than the products, it attracts buyers to purchase the tins if only for the fact that they will have a lovely keepsake tin. By making consumers want to keep the packaging, it adds a sentimental value to each gift.


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.