Get ready to feel like a kid again with this fanciful private brand packaging for Crabtree & Evelyn. This festive holiday design was created by Sibling & Co it includes the entire range of Personal Care, Home Fragrance and Fine Foods gifts for 2015
“From decorative tins to vibrant boxes, each product depicts a unique and magical part of the production line, explaining ‘story’ behind each product, or a collection of festive items boxed and ready for Christmas. Having imagined a process for each product, our ideas and sketches were handed over to Thibaud Herem, who illustrated them beautifully.”
Focusing on the energy and spirit of the season and using traditional holiday design, the Made with Magic lines feels nostalgic and festive. By focusing on the holidays themselves, rather than the products, it attracts buyers to purchase the tins if only for the fact that they will have a lovely keepsake tin. By making consumers want to keep the packaging, it adds a sentimental value to each gift.