Costco Refreshes Kirkland Signature Fruit & Nut Medley

Kirkland signature2Warehouse store standard-bearer Costco home of the much-loved Kirkland Signature private brand has introduced redesigned Kirkland Signature Fruit and Nut Medley packaging. Created by Seattle-based agency  The Design Poole the new illustrations are modern and inviting. Using negative space, the packaging is brighter and lighter. The colors of each fruit stand out more – a sunny orange of a ripe mango and the deep red of a cherry. As with most Kirkland Signature packaging the dated logo appears at the top of the package, but new handwritten font for “Fruit & Nut Medley” helps to update the look.