2015 was a great year for Private Brand and a great year for My Private Brand, readership and subscribers more than tripled making the site the most widely read daily Private Brand site in the world. We continue to push the envelope with first to market stories, insights and strategy and thought leadership
Take a look back at the top 15 stories of 2015 based on your readership.
- “Nothing is Sacred, Everything is on the Table” at Target – Part 1
- The 2014 Vertex Award Winners Announced
- Ahold Launches Nature’s Promise Free From Cleaning
- Walgreens Launches Groundbreaking Private Brand Wearable
- Exercise for Savings at Walgreens – PLMALive!
- Cha-Ching at Food Lion
- ALDI Redesigns Coffee Brand Barissimo
- “Nothing is Sacred, Everything is on the Table” at Target – Part 2
- 7-Eleven: Inside the Vertex Awards
- Publix Debuts Premium Indulgent Yogurt
- Ahold Differentiates With Limoncello
- Tesco Spiralizes Vegetables To Pasta
- Walgreens Launches Beauty Collab With Eva Mendes – CIRCA
- 12 Retailers Private Brands Rated Subpar by Consumer Reports
- The Rise of Loyal Shoppers – PLMALive!