Top 15 Private Brand Stories of 2015

    TargetStore2015 was a great year for Private Brand and a great year for My Private Brand, readership and subscribers more than tripled making the site the most widely read daily Private Brand site in the world. We continue to push the envelope with first to market stories, insights and strategy and thought leadership

    Take a look back at the top 15 stories of 2015 based on your readership.

    1. “Nothing is Sacred, Everything is on the Table” at Target – Part 1
    2. The 2014 Vertex Award Winners Announced
    3. Ahold Launches Nature’s Promise Free From Cleaning
    4. Walgreens Launches Groundbreaking Private Brand Wearable
    5. Exercise for Savings at Walgreens – PLMALive!
    6. Cha-Ching at Food Lion
    7. ALDI Redesigns Coffee Brand Barissimo
    8. “Nothing is Sacred, Everything is on the Table” at Target – Part 2
    9. 7-Eleven: Inside the Vertex Awards
    10. Publix Debuts Premium Indulgent Yogurt
    11. Ahold Differentiates With Limoncello
    12. Tesco Spiralizes Vegetables To Pasta
    13. Walgreens Launches Beauty Collab With Eva Mendes – CIRCA
    14. 12 Retailers Private Brands Rated Subpar by Consumer Reports
    15. The Rise of Loyal Shoppers – PLMALive!

     



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    Christopher Durham

    Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

    Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
    Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

    Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.