Ahold Births Always My Baby

always my baby2Ahold USA recently introduced a new private brand Always My Baby with a line of diapers, training pants and wipes. Always My Baby replaces the retailer’s aging Cottontails private label.Always my babyfront

The brand is available at Stop & Shop, Giant-Landover and Giant-Carlisle. The retailer is supporting its “newest arrival” with in-aisle violators, stack outs, dump bins and the full array of social media support including: Twitter, Facebook and YouTube


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.