Celebrating Target’s New Republic of Wine Collection

Target - republic of wineWhite or red? Dry or fruity? Imported or domestic? Word through the grapevine is, questions like these can give customers a headache. But their wine woes are over, thanks to Target’s beginner’s guide—a wine 101 inspired by the newest brand to hit Target shelves: Republic of Wine. The brand presents an interesting combination of exclusive products in a partnership that delivers differentiation.

Together with our partners, we are constantly on the hunt for interesting wines sourced from around the world. This winter, Republic of Wine delivers a limited-production run of high-quality options, including three palate-appeasing varieties: a Côtes du Rhône and champagne from France and a chardonnay from California—all meticulously crafted and selected specifically for Target.

In honor of the new line, we spoke to Republic of Wine’s lead winemaker Erin O’Brien to learn about aromas, flavors and food pairings. The one thing Erin says to keep in mind as you kick off your wine adventure?

“Remember that everybody has different tastes in wine, just like art and music. Trust in your own taste buds!”

Take a look at the infographic below to help pick a bottle that suits you (and your company) best:


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.