Merry Christmas From My Private Brand

Merry Christmas and Happy Holidays to My Private Brand readers. Below are a selection of my favorite holiday commercials from around the world including selections from Edeka, Publix, Sainsbury’s, John Lewis, Macys, Toys R Us and Aldi.

Edeka

Sainsbury’s

Publix

John Lewis

Macys

Toys R Us
Aldi



Facebooktwittergoogle_plusredditpinterestlinkedinmail
Previous articleWest Elm for Christmas
Next articleCelebrating Target’s New Republic of Wine Collection
Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.