West Elm for Christmas

West Elm 3If you still haven’t gotten in the holiday season, modern home décor retailer West Elm can help. These darling boxes of chocolate from Alma and West Elm and designed by Mandy Bratz come in two delicious flavors, matzo toffee crunch and peppermint chocolate slab. Whether it’s a gift for someone on your list or just something for yourself, the chocolates feel festive and elegant for the entire winter season.West Elm 2

In a white hexagon on the top of the box, the chocolates are labeled with a lovely combination of fonts. The color palettes feel frosty and jubilant while also being non-denominational. Since they’re not strictly “Christmas” candy, the West Elm + Alma Chocolates could potentially stay on the shelf until the end of winter. Simple and sweet, the chocolates are a stylish way to treat yourself and the ones you love.West Elm 1



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Christopher Durham
Christopher Durham is the President of My Private Brand and the Co-founder of The Vertex Awards. He is a strategist, author, and consultant who has worked with Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro, Lowe’s, Food Lion, Hannaford and more building private brands. Durham has published five definitive books on private brands including his first book Fifty2: The My Private Brand Project. In 2017, he will debut his latest book Vanguard: Vintage Originals a look at innovation and disruption in private brand going back to the mid-1800’s. Durham lives in Charlotte, NC with his wife Laraine and two daughters Olivia and Sarah.