West Elm for Christmas

West Elm 3If you still haven’t gotten in the holiday season, modern home décor retailer West Elm can help. These darling boxes of chocolate from Alma and West Elm and designed by Mandy Bratz come in two delicious flavors, matzo toffee crunch and peppermint chocolate slab. Whether it’s a gift for someone on your list or just something for yourself, the chocolates feel festive and elegant for the entire winter season.West Elm 2

In a white hexagon on the top of the box, the chocolates are labeled with a lovely combination of fonts. The color palettes feel frosty and jubilant while also being non-denominational. Since they’re not strictly “Christmas” candy, the West Elm + Alma Chocolates could potentially stay on the shelf until the end of winter. Simple and sweet, the chocolates are a stylish way to treat yourself and the ones you love.West Elm 1



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.