PB CAREERS: Lidl – Packaging Manager

\"lidlPB CAREERS: Lidl – Packaging Manager

Lidl is a leading grocery retailer in Europe with over 10,000 locations in 26 countries. We are a successful retailer who provides value to our customers, selling top quality products at low prices. Lidl is currently expanding our business into the US market and are looking for top quality candidates with experience and a passion for the retail grocery industry to join us in establishing our brand and building the business from the ground up.

The Role
As the Packaging Manager you will have authority to make impactful decisions that support the organization’s overall business strategy. In this fast paced and exciting area of our business, you will be given the responsibility to manage and develop the implementation of the organization’s packaging strategy for the entire product range, within the framework of an existing overall brand strategy. You will direct the efforts of the packaging design team and coordinate at both a strategic and tactical level with other functions of the organization to create effective and consistent ranges, with due regard to overall brand strategy, the latest trends and developments in the market, and legal and labeling requirements, amongst other factors. Responsibilities include managing all aspects of label and packaging development and design, through close communication with the Purchasing team, design agencies, regulatory bodies and relevant internal and external advisory sources.

  • Defining and overseeing the implementation of all elements of the packaging strategy – including definition of ranges and project management of range design, label and packaging development for the entire range of private label products
  • Managing and developing internal style guides as well as labelling and packaging guidelines
  • Consulting with the Quality Assurance department, internal legal advisory departments and external agencies for full legal compliance of the packaging
  • Liaising with suppliers, in conjunction with the Purchasing department where necessary, throughout the whole development process from product proposal to completed design
  • Undertaking continuous analysis of the competitive environment, with regards to both packaging trends and consumer trends, and communicating them in a clear and concise way to other departments within the company
  • Negotiating and securing contracts for design services
  • Liaising between product suppliers, packaging suppliers, design agencies, regulatory bodies, and relevant internal departments; in particular working closely with the Purchasing and Marketing departments, enabling them to achieve their aims by providing them with best-in-class packaging development and design services
  • Planning and budgeting
  • Guiding the day-to-day activities of the Packaging Design team, in the context of overall long-term planning
  • Managing the long term development of the packaging team, with provision for succession, and maintaining a climate that attracts, retains and motivates top-quality packaging design professionals
  • Engaging and encouraging the team, providing direction and resources – coaching them to success, while transmitting to them the company’s overall values, vision and direction


  • Bachelor’s degree in(Design, Product Development, Marketing, Retail, Business, Supply-Chain or related field
  • 3+ years of relevant project management / team management experience in the area of packaging management, ideally within one of the following sectors: grocery retail / general retail / consumer goods marketing
  • Passionate about all aspects of product design and packaging development, with an ability to show in-depth understanding of the development of successful and sustainable product brands in the US
  • Understanding of and familiarity with the grocery and consumer goods sector
  • Flair for negotiating, persuading and networking
  • Ability to manage people, with an understanding of how to motivate for results
  • Strong commercial ability with entrepreneurial talent
  • Proficient with all standard office software and design programs


  • Fluent speaking/writing in German a plus
  • Excellent oral and written communication skills
  • Ability to make important decisions and cope with the pressure of demanding situations and tight deadlines
  • Ability to adapt to different client needs and to develop and maintain successful working relationships

What you can expect
Our company provides professionals the opportunity to join a fast-growing, innovative, and collaborative work environment. We offer an expedited career path and promotion opportunities within the company to help you reach your professional goals.  All full time employees are offered health/dental/vision, 401K with company matching program, paid time off, life insurance, long and short-term disability, and commuter benefits.

Apply Now!

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.