Giant Launches Private Brand Fresh Meal Kits

Giant Fresh Meal KitGiant Food Stores has introduced its new private brand fresh meal kit program at two stores as well as for Peapod customers in the Harrisburg, PA, and Jersey City, NJ, areas. The kits will then debut in an additional 10 Giant stores in the greater Philadelphia area in late January 2016. Available in the deli or prepared foods departments, each kit features pre-measured fresh produce and meat to make two servings of the selected meal as well as step-by-step instructions. The cost for one kit, which serves two people, is $14.99. Two kits to serve four people is $24.99.

“Our customers are busy and these new fresh meal kits are another innovative way we are helping them to save time and eat well by getting a delicious and convenient home-cooked meal on the table,” Erik Keptner, senior vice president of sales, merchandising and marketing, said in a press release. “We include only the freshest meat and produce, all pre-measured, at a cost less than if you were to buy all of the ingredients yourself.”

The fresh meal kits, which will vary by season, are all ready to prepare and cook in 35 minutes or less. Varieties currently include:

  • Pan seared boneless pork chops with apple and honey mustard sauce, roasted Brussels sprouts and sweet potatoes
  • Pan seared chicken breast with creamy mushroom sauce, garlic roasted green beans and seasoned wild rice
  • Mini Italian style meatloaf with couscous and fresh vegetables
  • Baked chicken parmesan with rosemary Yukon gold potato wedges and fresh ratatouille
  • Peppercorn steak with creamy blue cheese sauce, chive mashed potatoes, and garlic roasted broccoli and cauliflower


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.