Some days the stars collide and private brand, rock star chefs and journalism come together in an unlikely mix. That has occurred several times over the last year as my favorite food focused magazine Lucky Peach created by NYC chef and Momofuku owner David Chang has featured Trader Joes private brand products. In this story the magazine looks at the retailers snacks.
The Trader Joe’s Snacks Power Rankings: Part I
We all know and love Trader Joe’s, the quirky neighborhood grocery store with a nautical/island theme and employees clad in Hawaiian shirts. Trader Joe’s is adored for its low prices, particularly the low prices of its many private-label products, which make up roughly 80 percent of what it sells. These are the snacks most likely to be binge-consumed by college students, average citizens watching whole seasons of television at one time, and newly pregnant mothers. Trader Joe’s has everything the young, money-conscientious Gen-X or millenial shopper needs: low prices, copious amounts of cheap alcohol, an abundance of ready-to-eat items, and just enough variety to keep shoppers interested but not overwhelm them with choice (the average grocery store stocks about fifty thousand items, or SKUs; Trader Joe’s stocks four thousand).
Onto the rankings! This one is two-parter: because there are just so many snacks at TJ, this column will cover the sweet snacks, and a follow-up column will cover the savory snacks.