Tesco Showcases Private Brand Christmas

Tesco ChristmasThis past week Tesco announced plans to showcase the quality of Christmas food – by launching its biggest ever product tasting campaign.

The campaign will run from December 4th right up until Christmas, with a range of private brand Christmas products available for tasting at 600 of its Superstore and Extra stores across the country.

As part of the campaign, 270 of Tesco’s Extra stores and Superstores will even host their very own Christmas Food Festival, offering samples of products across Tesco’s entire Christmas range through specially themed displays.

Key products available for tasting during the campaign include:

  • Tesco’s private label range of party food, which has been specially designed to cook all at the same temperature, helping party hosts.
  • Tesco finest* prosecco and elderberry crisps, which allow even designated drivers to enjoy some fizz.
  • Tesco FreeFrom profiteroles – made with the retailers’ first ever gluten free choux-pastry and designed to delight any gluten-free guest.

Jason Tarry, Tesco’s Chief Product Officer said: “We’re very proud of the quality of our Christmas food range this year so we wanted to help our customers to try some of the amazing new products we’ve developed. Buying something new can sometimes feel like a risk, especially if you’re entertaining guests, so we hope the tastings will help our customers to find exciting new products to enjoy.”

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.