Tesco Mince Pie Van Tours the UK

Tesco Mince PiesPeople across the UK are set to enjoy an extra Happie Christmas this year, as Tesco delivers free private brand mince pies to towns around Britain. To help customers get into the festive spirit, the retailer is delivering thousands of the little festive treats, free, to people’s front doors over the next few weeks.

Local residents in towns and cities including Portsmouth, Aylesbury, Newmarket, Nottingham and London will be surprised and delighted with a knock on the door as the Mince Pie Man looks to drop off 1,000 packs of mince pies ranging from Tesco Finest to Free From, and wishing them all a Merry Christmas.

And if you’re not home when he calls for you, don’t fear: there’s still plenty of opportunity to grab your own pack of Tesco Mince Pies. Customers will also be able to get their hands on a free pack by tweeting #HappieChristmas if they see the van in their local area.

Talking about his impending Mince Pie Drop, the Mince Pie Man, Paul Harrison, said:

“I’m really excited about the Mince Pie Run; it’s definitely a good way to get people in the festive mood.

“I’ll be gently knocking on people’s doors and handing out free packs of Tesco Mince Pies and saying hello.  But, if I don’t see you, make sure you see me, tweet a picture of my van, and then there’ll be a pack of mince pies winging their way to you faster than Father Christmas’ very own reindeer-drawn sleigh.”

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.