Wonderpacks at Target: Private Brand Redefined

Target - wonderpacksMinneapolis based Target and Improv Everywhere just took the holiday season and packed it with wonder, joy and unexpected experiences for the whole family. How? With a first-ever spontaneous human light show, of course! Now this is something you’ll have to see to believe, so check out this video to catch a glimpse of what all the fuss is about. Those same feelings (wonder and joy) are what you’ll feel when you see Target’s specially designed collection of Wonderpacks, meant to inspire and capture family fun.

Starting December 6, Target released a playful line of Wonderpacks on Target.com—curated kits containing just the right combination of products to create epic experiences year-round, from a game-packed road trip to sledding after sunset. The ready-made packs make it easy for you and your family to create and gift fun and memorable experiences.

The collections represent a significant advance in the concept of private brand. By combining national brand and private brand products into carefully curated collections Target creates a ownable customer experience that has the potential to differentiate.

Here are a few Wonderpacks to give you a taste of the experiences in the collection:

Moonlight Hill Hoppin’

You’ve never seen nighttime sledding like this before: With the Moonlight Hill Hoppin’ Wonderpack, you’ve got a blow-up sled, a hands-free flashlight and best of all… glow sticks! Inflate your ride, light the way and glow on.

Backseat Boredom Blaster

Going somewhere for the holidays? You’ll need the Backseat Boredom Blaster Wonderpack, which has everything you need for a car window Pictionary tournament. The pack comes complete with travel Pictionary, of course, dry-erase markers and a Snacklebox for prizes, which means you literally just grab… and go!

We’ll release a total of 12 themed Wonderpacks including “Disco Bath Time,” to make bath time for the kiddos way more fun, “Couch Camping” which includes s’mores without the campfire, and more that will delight and entertain everyone from youngsters to grandparents.

Browse the complete Wonderpack collection to see all that Target has in store, below:

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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.