Carrefour Launches Tous AntiGaspi


Carrefour uglyFrench retailer Carrefour has introduced a new private brand designed to combat food waste through including visually unattractive foods in recipe.

The first of the brand, Tous AntiGaspi (“anti-gaspillage” is “anti-waste), is a breakfast cereal, which is less expensive than most of Carrefour’s private brand breakfast cereals. Its tagline is “Moins de gaspillage, plus de economies” (“Less waste, more savings”).

“Carrefour does not guarantee that these products will be constantly on the shelves .By definition, these products are accidents of production. It is out of question to systematize the production of uglier products.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.