Tesco Sweeps The International Wine Challenge

Tesco WIne

UK-based retailer Tesco has amassed over 70 medals at ‘The Oscars’ of the wine industry- the International Wine Challenge.  Wines costing as little as £4, received accolades from a panel of independent drinks experts from around the world, who blind taste the wines to ensure fairness and impartiality.

An impressive 93% of the retailer’s wines that were awarded gongs were from its private brand wine range. Meaning customers will be able to pick up a critically acclaimed wine for Christmas with the finest* Sancerre and the finest* Dessert Semillon both receiving the highest accolade- a Gold Medal. Tesco also received 9 Silver, 22 Bronze and 41 Commended medals.

James Davis, Tesco’s Master of Wine said: “We’ve been working hard to help customers find fantastic tasting, great quality wine at truly affordable prices. With wines like the Tesco Vineyards Côtes du Rhône and Vineyards Chile Merlot, which are available from as little as £4 receiving a nod, we are proving that exceptional awarding winning wines don’t have to be at massive prices.”

For the last three years, Tesco has been named ‘Own Label Range of the Year’ by the International Wine Challenge. This is the first set of the 2016 medal results for the annual IWC wine awards, the second release will be announced in May. Other wines to receive an award include Silver medals for the £13 Pol Aimé Brut Champagne the Tesco Orvieto Classico 2014 (£5.25) and a bronze medal for the best-selling Wairau Cove Sauvignon Blanc 2015 (£6.50).

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.