Whole Foods Celebrates Cookies

National Projects Photographer (CE)From Dec. 2 to 8, freshly baked private brand chocolate chip cookies will cost 25¢ apiece at all Whole Foods Market stores in the U.S. They are available daily while supplies last, limit three per customer.

“What can I say, our cookies rule! We’re excited to offer them to customers with such a sweet deal,” said David Lannon, Whole Foods Market’s executive vice president of operations. “And don’t forget the 365 Everyday Value milk, soy milk or almond milk for dunking!”

All bakery items at Whole Foods Market are made with cage-free eggs and non-bleached or bromated flour, and they contain no artificial preservatives, colors, sweeteners or hydrogenated fats.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.