PB CAREERS: Daymon – Manager, Brand & Marketing Strategy

Daymon HeadquartersDaymon Worldwide – Manager, Brand & Marketing Strategy

The Manager, Brand and Marketing Strategy will lead in the development of brand and marketing strategies and program initiatives to position Daymon Worldwide as the brand-building expert in the Private Brand marketplace. This individual will be responsible for proactively providing strategic marketing support to our customer partners, helping to build brands that resonate with shoppers, and driving profitable sales. This is a position for an experienced marketer/strategist who is capable of developing effective relationships within client organizations.

Responsibilities:

  • Support strategy team, field marketing teams and business leads in the development of proprietary portfolio/brand strategies and marketing programs that drive our customers’ businesses
  • Support strategic planning process at key customers and provide guidance on short/mid/long term plans
  • Collaborate with manager and account lead to identify and solve business issues
  • Interpret data, research and trends that impact the brand and/or marketing strategy and develop actionable insights relevant to our customer’s business
  • Engage directly with customers and business partners to develop meaningful relationships and build plans to improve engagement with key accounts
  • Prepare for and present to retail and supplier partners around the world at the most senior level

Qualifications:

  • Minimum 3-5 years experience in a field such as consulting, business strategy, brand strategy, brand management or planning
  • Bachelors degree; MBA strongly preferred (not required)
  • Problem solver with the ability to push others to think differently, attack issues from multiple angles and lead/manage through ambiguity
  • Project leader who can work cross functionally throughout the organization and motivate others
  • Strategic thinker who has led the development of viable and relevant brand strategies
  • Communicator with exceptional oral, written and presentation skills with the capability to present to various levels of any organization
  • Ability to influence without authority, listen carefully and ask questions to understand needs and expectations, and flex to various styles and personalities
  • Self-starter with a positive attitude who will deliver projects with excellence
  • Highly proficient user of Microsoft PowerPoint, Word and Excel
  • Must be willing to travel up to 40%
  • Position based in Stamford, CT; relocation not provided

Other Responsibilities:
Position may be required to perform other related duties as assigned.  The above statements are intended to describe the general nature and level of work being performed.  They are not intended to be construed as an exhaustive list of all essential functions, duties and required skills. Management retains the discretion to add or change the duties at any time.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.