Target Too at Miami Art Week

Target tooMinneapolis retailer Target’s ground breaking brand forward art installation Target Too is heading to Miami Art Week—the progressive and highly anticipated event for artists and creative thinkers. Launched in New York City in March 2015, Target Too showcased the playful results when Target products were mixed with technology in artful, unexpected ways. This week, we’ll be part of the PULSE Contemporary Art Fair.

The Florida version of Target Too will include the most popular pieces from the NYC launch, as well as a number of new ones, including an 18-foot-long programmable boom box of Bose speakers, a gravity-bending installation using 34 Dyson fans, and a kinetic “mirror” made from 968 Troll dolls. PULSE visitors can download the Target Too app, designed to deliver unique and imaginative ways to play with and share each of the exhibit’s 10 pieces.

Target’s chief creative officer, Todd Waterbury, takes you behind the scenes in the video below:


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.