Minneapolis retailer Target’s ground breaking brand forward art installation Target Too is heading to Miami Art Week—the progressive and highly anticipated event for artists and creative thinkers. Launched in New York City in March 2015, Target Too showcased the playful results when Target products were mixed with technology in artful, unexpected ways. This week, we’ll be part of the PULSE Contemporary Art Fair.
The Florida version of Target Too will include the most popular pieces from the NYC launch, as well as a number of new ones, including an 18-foot-long programmable boom box of Bose speakers, a gravity-bending installation using 34 Dyson fans, and a kinetic “mirror” made from 968 Troll dolls. PULSE visitors can download the Target Too app, designed to deliver unique and imaginative ways to play with and share each of the exhibit’s 10 pieces.
Target’s chief creative officer, Todd Waterbury, takes you behind the scenes in the video below:
SOURCE: A BULLSEYE VIEW