Safeway Sued Over Canned Tuna

Safeway Tuna

A $5 million class-action lawsuit filed on November 5 in San Francisco courts accuses Safeway of shortchanging customers who purchased private brand canned tuna. Ehder Soto of Aptos, Calif., said in court documents that government testing showed that cans.

The suit seeks $5 million in damages for anyone who purchased five-ounce cans of private brand Safeway Chunk Light Tuna in Water and Safeway Solid White Albacore Tuna in Water.

“I would not have purchased Safeway Chunk Light Tuna in Water if I had known that the cans were underfilled and underweight,” Soto stated in court documents.

The documents said the National Oceanic and Atmospheric Administration found that 106 out of 108 Safeway tuna cans were underfilled. They averaged 2.29 ounces of pressed cake tuna, or 19.4 percent below the federally mandated minimum standard of fill — 2.84 ounces.

Another sampling showed that seven Safeway Solid White Albacore Tuna in Water cans were also short of tuna. “Of these tests, every individual can was below the minimum standard of fill,” according to the lawsuit.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.