Direct from PLMA’s Chicago Show Floor

PLMALIVE SHOWSee the latest products. Get the latest trends. Watch PLMALive direct-from-the-show-floor coverage of the 2015 Private Label Show on your laptop, desktop, tablet or smartphone. News anchor Jodi Daley and PLMA president Brian Sharoff take you up and down the aisle with on-camera reports from Tim Simmons, Bob Vosburgh, Michael Sansolo, Roy White and Chef Julie Hartigan. Morning and afternoon briefings on Monday, Nov. 16 and Tuesday, Nov. 17.




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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.