Beyond limits: PLMA Announces Speakers

Schelman paypalThe Countdown has officially begun for PLMA‘s 2015 Private Label Trade Show which begins November 15-17 in Chicago.

Reflecting the PLMA’s show’s theme, “Store Brands and Beyond,” this year’s seminars and speakers will focus on the industry’s greatest opportunities and challenges in the face of unprecedented changes taking place in retailing, consumer behavior and digital marketing.

At the opening Keynote Breakfast on Monday, November 16, PayPal President & CEO Dan Schulman will examine how a fast-approaching revolution in customer payments will impact on retailers, consumers and marketers. The former CEO of Priceline and of Virgin Mobil USA, Dan Schulman came to PayPal following four years as group president of enterprise growth at American Express, where he was responsible for global strategy to expand alternative mobile and online payment services.

Howard  saundersThe PLMA Live! Breakfast on Tuesday morning, November 17, will feature a special presentation by retail futurist Howard Saunders on what lies beyond the customer experience of today. As President of Twenty-Second & Fifth, Saunders analyzes the conditions and articulates the strategies that can lead to game-changing retailing, based on more than 25 years’ experience designing stores and retail brands.

A special two-hour seminar on the topic of “Store Brands & Digital Retailing” opens the speaker program for the 2015 PLMA show on November 15. Sooner than many retailers expect, store brands will have to compete for the attention of “connected” consumers. A panel of retailing, manufacturing and digital experts explore the role store brands will play as the industry adapts to digital transformation – among them: Heidi Reale Director of Shopper & Digital Marketing, Price Chopper Supermarkets; Brad Robertson Sr. Vice President, Marketing Services, MYWebGrocer; and Colt Reichart, Director of Digital and Creative Media, Red Gold. Jim Wisner, President of Wisner Marketing Group is the moderator.

Speakers and seminar presentations take place at the Hyatt Regency O’Hare and are open to all registered attendees of PLMA’s 2015 Private Label Trade Show.

For additional industry information and insight coming direct from the trade show floor via online video streaming, PLMA will offer special morning and afternoon editions of PLMA Live! With twice-daily reports on Monday, Nov. 16 and Tuesday, Nov. 17, PLMA’s year-round video service at takes you wherever the action is, providing up-to-the-minute news, interviews, analysis, product reviews and more.

The 2015 PLMA show marks thirty-five years of industry growth and indications are that this will be the biggest and best-attended event ever. More than 2,700 exhibit booths this year will utilize a million square feet and all available exhibit space in Chicago’s Rosemont Convention Center.

Over 5,000 visitor registrations are expected to include buyers and executives from virtually all the major U.S. supermarket and drug chains, mass merchandisers, club, convenience and specialty retailers, foodservice distributors and wholesalers.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.