Whole Foods Partners With PBS Kids

Holiday15_PBSKids_WoodenToys_scrollThis holiday season, PBS KIDS has partnered with Whole Foods Market to offer PlanToys, a new line of sustainable, safe and educational toys.  Beginning this week, shoppers can find the PBS KIDS holiday toy collection, including PlanToys, at Whole Foods Market stores nationwide. All toys cost less than $30.

860e860e404d01f8ce3131240c3d916fec3592aaPlanToys uses every piece of wood—down to the shavings on the factory floor—from rubber trees that are felled past their prime. These wooden toys are assembled using certified formaldehyde-free E-zero glue in place of traditional wood glue, and do not use chemical dyes containing lead or other heavy metals. Additionally, PlanToys sources all materials within a 40-mile radius of its factory, which runs on bioenergy.

100% of net proceeds from the purchase of the toys in this holiday partnership will support PBS KIDS’ mission to empower children to succeed in school and in life. Additionally, Whole Foods Market will donate 1 percent of total sales, up to $25,000, to Whole Kids Foundation, an organization dedicated to improving children’s wellness and nutrition.

95ad8a943930d2ddeb2d1e3887ad687a4ca2a39b“Our partnership with Whole Foods Market allows us to provide families a diverse array of resources that foster play, which is essential to a child’s learning and healthy development,” said Lesli Rotenberg, general manager of Children’s Media at PBS. “Along with PlanToys, PBS KIDS is proud to offer holiday gift-givers a meaningful toy option that is safe, educational and fun.”

Appropriate for children ages 1 to 5, this year’s collection features a variety of classic wooden toys that encourage active play, including a camera with a kaleidoscope lens, colorful bath and water-play boats, fruit-shaped musical instruments, moving animal pull-toys and mini golf and ring toss game sets.

“Working with PBS KIDS allows us to focus on our shared brand values of supporting education and child development,” said Jeanne Tamayo, global lifestyle buyer at Whole Foods Market. “We’re so proud to carry PlanToys® this holiday season—their modern-classic designs are unique and beautiful. Most important, their production standards are incredible. These toys are made in a way that is good for the environment – that’s great for the kids who get to play with them and for the people making them.”

In addition to finding the new line of PBS KIDS toys at Whole Foods Markets nationwide, holiday shoppers can purchase products online at shop.pbskids.org.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.