Target Launches Beekman Boys 1802 Farm Pantry

Fabulous Beekman Boys

Can’t make it to the farmers market this week? No worries—the farmers are coming to you…at Target. Fresh food advocates and farmers Josh Kilmer-Purcell and Brent Ridge, better known as the Cooking Channel’s “The Fabulous Beekman Boys,” have teamed up with the retailer to bring to 48 exclusive Beekman 1802 Farm Pantry products, just in time for Thanksgiving or whenever you’re craving a fresh “farm-to-shelf” meal. In this exciting move the retailer is pushing differentiation and excitement into the grocery aisle and picking up a page from their fashion roots with a intriguing new exclusive collection. Good Work.

Crop to cart, it all starts with what’s harvested on the farms. From heirloom tomato pasta sauces and goat cheese salad dressing to hand-rolled granola, each product features recipes developed by Josh and Brent plus locally grown ingredients. Better yet, with every Beekman 1802 Farm Pantry purchase, a percentage of profits go back to small farms.

“Having Target as part of this project was really critical to its success,” said Brent. “We had been making small-scale artisanal food products from our farms and from neighboring farms for almost five years. But it wasn’t until we started working with Target that we got the opportunity to source more farm fresh ingredients, reach more people and begin to make an even bigger difference.”

We got an invitation to take a seat at the Beekman Boys’ table before their very own “Friendsgiving” to chat about the exclusive products, how they went from city to country and what the “farm-to-shelf” movement really means. Check out our exclusive interview, below:

The new collection hit plus 900 stores across the country Nov. 1 and will arrive at 300 more stores in January. Stay tuned for more of The Beekman Boys’ holiday hosting tips and tricks, coming soon to A Bullseye View.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.