PLMA FRONTPrivate brand dairy, deli and bakery may be the stars of supermarket retailing in the year ahead. Join PLMA Live news director Bob Vosburgh in Chicago as he moderates a special Dairy-Deli-Bakery Seminar with panel member Paula Summers, Director of Marketing, Food Lion, Heath Osburn, Director of Our Brands, Food Lion/Delhaize Group; and Lee Smith, Publisher/Editorial Director of Deli Business magazine.
Sunday, Nov. 15 • 3 pm – 4 pm • Hyatt Regency O’Hare
Panel Discussion: Room LAX
Store Brands in Deli, Dairy & Bakery

RSVP Carleen Brown-Foster (212) 972-3131 or email

Robert Vosburgh, News Director, PLMA Live!, PLMA

Paula Summers
Director of Marketing
Food Lion
Paula Summers is Director of Marketing for Food Lion, where she is responsible for bringing Food Lion’s strategy to life through every consumer touch point. She joined Delhaize America in 2013 to define and develop Delhaize America’s private brand portfolio. This work involved re-defining brand architecture, positioning and design of the current portfolio. Summers brings 20 years of CPG experience in the U.S. and internationally with brands including Dr Pepper, Snapple and 7UP.

Heath Osburn
Director, Our Brands
Delhaize America
Heath Osburn is Director Our Brands for Delhaize America, where he leads the evolution of the company’s private brand portfolio, including the recent repositioning and package design update for Food Lion brand products. He focused on the conversion process for the fresh categories, including meat, seafood, produce, bakery, deli, meals and dairy. He also supports Delhaize product innovation and sustainability initiatives. Previously, he worked for Nabisco, Kraft/Mondelez and Chiquita on small to global businesses including Grape-Nuts, Planters and OREO.

Lee Smith
Senior Vice President
Phoenix Media Network
Lee Smith, is Senior Vice President of Phoenix Media Network, where she is responsible for Deli Business and Cheese Connoisseur magazines. Prior to joining PMN, she had a 20-year history in the retail sector, working for companies such as Wawa Inc., AJ’s Fine Foods, Kings Food Markets and Gristedes Supermarkets. A nationally recognized speaker, award-winning writer and an internationally recognized cheese judge, she is a subject matter expert for the American Cheese Society’s “Certified Cheese Professional” and has been an adjunct professor of marketing for Newmann University and Rutgers University.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.