Mariano’s/Roundy’s partners with Quebec

Quebec Roundys

Milwaukee-based supermarket Roundy’s is partnering with Québec to bring branded and private brand groceries from Canada’s largest province to its Chicago Mariano’s Fresh Market stores in 2016.

Québec Premier Philippe Couillard joined with Roundy’s chairman, president and CEO Bob Mariano this past Friday at the

grocers NewCity Mariano’ store in Chicago to announce the partnership.

From November 18, as part of the Private Label Manufacturer’s Association Show, the Quebec Delegation in Chicago and Roundy’s will hold the event “Buying Quebec Roundy’s Day @”. On this occasion, some forty Québec food companies will hold exclusive meetings mesh with buyers of Roundy’s.

In April 2016, at the International Food Exhibition (SIAL) to be held in Montreal, the Quebec Delegation in Chicago, in collaboration with the Ministry of Agriculture, Fisheries and Food of Quebec will welcome buyers from Roundy’s in Quebec. These meetings allow representatives of American business to make factory visits, to identify new suppliers and see the quality of Québec offers in this area.

In May 2016, buyers of Roundy’s will conduct an exploratory tour on the theme of seafood in Gaspésie, Îles-de-la-Madeleine and on the North Shore. The visit will take place during the snow crab season.

“The bio-food industry is nearly 500 000 jobs, or 12% of total employment in Quebec. This is an industry which represents 7% of GDP with $ 22 billion, and the United States is our main export market for this sector. Our companies have a leading quality products, and this partnership allows us to expose its true value, “concluded the Minister of Agriculture, Fisheries and Food, Pierre Paradis.

The agreement will expand Mariano’s international product offerings to include Québec specialties: game meats and fowl such as caribou, quail and bison; more than 300 kinds of artisanal cheeses; maple products; and apple ice wine.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.