Ecommerce goliath Amazon is reportedly considering launching a private brand clothing line as well as debuting its own TV shopping channel. Jeff Yurcisin vice president of clothing at Amazon Fashion and CEO of Amazon’s Shopbop unit, speaking at this weeks WWD Apparel and Retail CEO Summit said that Amazon is wooing fashion brands to the site, but Amazon may get into private brand to fill gaps it identifies.
“Amazon has quietly rolled out ecommerce functionality on its Fire TV devices, the first step in a broader plan by the tech giant to integrate online shopping and product placement into the on-screen television experience,” Geekwire wrote. “The test began two weeks ago, and is performing above expectations so far, according to a source with knowledge of the situation.”
It then addressed reports from AFTVnews.com regarding an entire shopping channel.
AFTVnews wrote, “The full-fledged Fire TV shopping feature still under development is expected to bring the ability to purchase nearly all products offered through Amazon.com. You’ll be able to browse products in various departments, apply filters and sorting options, as well as using the Fire TV’s voice-search functionality to more easily find what you’re looking for.”