The sparkling drinks are intended as mixers and include Indian Tonic Water, Soda Water and Bitter Lemon flavors, featuring low-calorie options.
The colorful, dynamic backgrounds and contemporary typography bring energy and excitement to the designs. The packaging solutions have strong shelf presence and personality.
The redesign has also included shrink-wrapped 6x 250ml and 4x 1 liter multipacks.
According to Simon Pemberton, P&W Partner: “The packaging redesigns for the mixers range have been brought up-to-date with these colorful contemporary solutions with a nod towards traditional, nostalgic packaging. We hear that consumers have had an exceedingly positive response to the new designs and flavour options, including Indian Tonic Water with Jasmine”.