Tesco Private Brand Mixers

\"tescoBritish retailer Tesco has introduced a range of private brand, non-alcoholic beverages, designed by the London-based design consultancy, Pemberton & Whitefoord.

The sparkling drinks are intended as mixers and include Indian Tonic Water, Soda Water and Bitter Lemon flavors, featuring low-calorie options.

The colorful, dynamic backgrounds and contemporary typography bring energy and excitement to the designs. The packaging solutions have strong shelf presence and personality.

The redesign has also included shrink-wrapped 6x 250ml and 4x 1 liter multipacks.

According to Simon Pemberton, P&W Partner: “The packaging redesigns for the mixers range have been brought up-to-date with these colorful contemporary solutions with a nod towards traditional, nostalgic packaging. We hear that consumers have had an exceedingly positive response to the new designs and flavour options, including Indian Tonic Water with Jasmine”.\"PDF \"PDF \"PDF

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.