Lidl Reveals ‘Pizza FANtastica 2015’

Lidl pizza

Discount grocer Lidl Italia has introduced a special-edition private brand pizza created by the grocer’s customer on its official Facebook page. During the ‘Pizza FANtastica 2015’ promotion in June & July, Facebook fans created more than 10,000 pizzas, selecting two crusts and 24 ingredients using a crowdsourcing app. The winning pie was “Gorgonzola with bacon and walnuts.”

The naturally leavened and baked in a wood oven pizza is now available for€2.49.


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.