PB CAREERS: BJ’s – Assistant Brand Manager


BJ’s – Assistant Brand Manager

Job Number: 946
Category: Marketing
Location: Westborough, Massachusetts

The Assistant Brand Manager is responsible for managing a wide variety of strategic projects including vendor driven direct marketing, mass media advertising and promotion, private label brand management and partnership marketing. Additional responsibilities include, but are not limited to:

  • Manage the development and execution of marketing communication projects as outlined in the annual marketing plan
  • Work directly with creative services and other departments to generate briefs, conduct meetings and presentation, traffic elements and distribute results reports
  • Proactively work with merchants and coupon management team to secure all information, approvals and materials for timely and accurate execution of direct mail
  • Actively participate in continuous process improvement to save time and money on all marketing projects
  • Assist in Strategic, Creative and Production phases of Marketing assignments and objectives
  • Provide guidance to the design/production staff helping ensure Design and Production teams are working with proper project direction and requirements
  • Provide assistance to traffic and Production teams ensuring timelines are met as set forth by Marketing Initiatives


  • 3+ years experience in a brand management or marketing role
  • Knowledge of marketing and advertising tactics, practices, standards and production
  • Background in retail operations, club operations, policies, systems
  • Strong computer and presentation skills
  • Bachelor’s degree preferred