PB CAREERS: BJ’s – Assistant Brand Manager


BJ’s – Assistant Brand Manager

Job Number: 946
Category: Marketing
Location: Westborough, Massachusetts

The Assistant Brand Manager is responsible for managing a wide variety of strategic projects including vendor driven direct marketing, mass media advertising and promotion, private label brand management and partnership marketing. Additional responsibilities include, but are not limited to:

  • Manage the development and execution of marketing communication projects as outlined in the annual marketing plan
  • Work directly with creative services and other departments to generate briefs, conduct meetings and presentation, traffic elements and distribute results reports
  • Proactively work with merchants and coupon management team to secure all information, approvals and materials for timely and accurate execution of direct mail
  • Actively participate in continuous process improvement to save time and money on all marketing projects
  • Assist in Strategic, Creative and Production phases of Marketing assignments and objectives
  • Provide guidance to the design/production staff helping ensure Design and Production teams are working with proper project direction and requirements
  • Provide assistance to traffic and Production teams ensuring timelines are met as set forth by Marketing Initiatives


  • 3+ years experience in a brand management or marketing role
  • Knowledge of marketing and advertising tactics, practices, standards and production
  • Background in retail operations, club operations, policies, systems
  • Strong computer and presentation skills
  • Bachelor’s degree preferred
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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.