H-E-B & Taste of Italy

HEB PastaApproximately 300 H-E-B grocery stores across Texas will soon carry close to 3,000 branded and private brand Italian-made pastas, olive oils, cheeses, preserves and more after H-E-B struck an import deal with the Italian Trade Agency. H-E-B will showcase the new imports in stores until October 13, featuring meal deals cooking demos and more.

“Over the years, we have found Texas to be a prime market for authentic Italian products,” said ITA commissioner Maurizio Forte during an October 2 visit to a Houston H-E-B.

He was joined by representatives from six Italian exporters who traveled to Texas to demo their foods, and by Elena Sgarbi, the Italian Consul General in Houston.

“We are honored to partner with the Italian Trade Agency to expand our unique offerings to customers across the state,” said H-E-B director of global sourcing Jody Hall. “With these specialty products, customers will be able to make that memorable dish they had on vacation, or prepare an authentic Italian recipe with affordable ingredients, straight from the source.”

HEB Sweepstakes



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.