Approximately 300 H-E-B grocery stores across Texas will soon carry close to 3,000 branded and private brand Italian-made pastas, olive oils, cheeses, preserves and more after H-E-B struck an import deal with the Italian Trade Agency. H-E-B will showcase the new imports in stores until October 13, featuring meal deals cooking demos and more.
“Over the years, we have found Texas to be a prime market for authentic Italian products,” said ITA commissioner Maurizio Forte during an October 2 visit to a Houston H-E-B.
He was joined by representatives from six Italian exporters who traveled to Texas to demo their foods, and by Elena Sgarbi, the Italian Consul General in Houston.
“We are honored to partner with the Italian Trade Agency to expand our unique offerings to customers across the state,” said H-E-B director of global sourcing Jody Hall. “With these specialty products, customers will be able to make that memorable dish they had on vacation, or prepare an authentic Italian recipe with affordable ingredients, straight from the source.”