Don’t Just Exhibit at PLMA Dominate It!

My Private Brand WinPrivate Brands as an industry is constantly expanding and changing. U.S. Sales of Private Brand products are well over $100 billion. Along with the expansion of the industry has come the dramatic expansion of the annual PLMA trade show in Chicago. With more than 1,300 companies from 40 countries exhibiting todays show provides unparalleled opportunities and the daunting challenge of marketing your company and attracting retail buyers.

  • So what is the plan?
  • How will you maximize your investment at PLMA?
  • How will you attract retail buyers?

If you think the “buy a page in a trade magazine and cross your fingers” is a marketing program, you may be waiting a long time. Do you know where your best customer 5 years from now is working today? Do you know what their preferred media is? Did you use Twitter, LinkedIn or Facebook 10 years ago?

The marketing of yesterday will not win you the customers of tomorrow.

You may be thinking, “OK wise guy, so you have all the answers, right?”

Well actually, no, I don’t. And anyone who pretends they do is…, well, you get my point.

What we do know is that you need to reach retail buyers wherever they engage. You need to maximize your investment at PLMA and drive visits to your booth. Today social media and the web have changed the game and there is no one best method, that’s why we’re offering every best method. A unique and unparalleled offer from My Private Brand and Global Retail Brands, the industry’s definitive magazine, that includes:

Digital – The most influential industry website and thousands of double opt-in, e-newsletter subscribers.

Print – Stunning graphics, compelling, curated content, efficient reach.

Social Media – Twitter, Facebook, LinkedIn, Pinterest.

All combined with an opportunity for exclusivity and real-value.

So if you want to maximize your investment at PLMA and drive visits to your booth!


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.