Australian Grocers Slash Private Brand Prices

woolworthsAustralian retailers COLES and Woolworths have both slashed private brand prices in an effort to increase sales and convert shoppers to more profitable private brand products. In the three months ending with September, Woolworths cut prices by on Woolworth Gold products by 9% and Coles cut their premium private brand prices by 7%. The cuts stand in stark contrast to significant price increases from manufacturer brands, including a 5.7% jump at Coles. By comparison, the cost of branded groceries at Woolworths decreased by 0.8%.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.