This week the Private Label Manufacturer’s Association (PLMA) extended its U.S. web based video magazine PLMALive! to include a European edition. The program, entitled “The World of Private Label Today,” is available in English, French, German, Italian and Spanish. The program is written and produced in Amsterdam and edited in New York. The series is co-hosted by Judith Kolenburg and Edgar Elzerman, and will be distributed monthly.
Edgar Elzerman, a retail and private brand consultant, was formerly vice president for Ahold own brands, having served with the company from 1994 through 2013, including positions as director of business development and as senior director for global projects. Judith Kolenburg was formerly director for PLMA International offices in Amsterdam before becoming PLMA administrator for special projects, where she continues to lead research services.
PLMA’s World of Private Label Today focuses on major industry headlines, such as the merger of retailers Ahold and Delhaize Group. Another regular feature is analysis of markets across Europe where private label may be poised to grow.
“The creation of plmalive.eu reflects important trends taking place in retailing in Europe,” explained PLMA president Brian Sharoff. “We are seeing many well-known supermarkets joining together in buying alliances. We are seeing significant cross border expansion by discounters, like Aldi and Lidl. At the same time, we are seeing large retailers withdrawing from emerging markets and concentrating their efforts inside their home countries. It is a dynamic situation which will have its impact sooner or later on U.S. retailing.”
Follow links below to view PLMA Live Europe in your language of choice.