PLMA launches PLMA Live in Europe


This week the Private Label Manufacturer’s Association (PLMA) extended its U.S. web based video magazine PLMALive! to include a European edition. The program, entitled “The World of Private Label Today,” is available in English, French, German, Italian and Spanish. The program is written and produced in Amsterdam and edited in New York. The series is co-hosted by Judith Kolenburg and Edgar Elzerman, and will be distributed monthly.

Edgar Elzerman, a retail and private brand consultant, was formerly vice president for Ahold own brands, having served with the company from 1994 through 2013, including positions as director of business development and as senior director for global projects. Judith Kolenburg was formerly director for PLMA International offices in Amsterdam before becoming PLMA administrator for special projects, where she continues to lead research services.

PLMA’s World of Private Label Today focuses on major industry headlines, such as the merger of retailers Ahold and Delhaize Group. Another regular feature is analysis of markets across Europe where private label may be poised to grow.

“The creation of reflects important trends taking place in retailing in Europe,” explained PLMA president Brian Sharoff. “We are seeing many well-known supermarkets joining together in buying alliances. We are seeing significant cross border expansion by discounters, like Aldi and Lidl. At the same time, we are seeing large retailers withdrawing from emerging markets and concentrating their efforts inside their home countries. It is a dynamic situation which will have its impact sooner or later on U.S. retailing.”

Follow links below to view PLMA Live Europe in your language of choice.






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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.