Sears Launches Kenmore Pro

Kenmore pro

In the past, if a home chef wanted Professional style appliances, it could mean remodeling his or her kitchen to accommodate larger equipment. Today, the Sears iconic private brand Kenmore is addressing that issue by introducing a line of Kenmore Pro standard-size appliances, including ranges, cooktops, microwaves, dishwashers and refrigerators. Developed with aspiring home chefs in mind, Kenmore Pro appliances Provide a professional kitchen design, luxury performance at an affordable price.

“The all new Kenmore Pro line continues the brand’s legacy of delivering trusted, stylish appliance innovations that home chefs can move right into their existing kitchen space, taking their kitchen experience to a new level,” said Tom Park, president of Kenmore, Craftsman and DieHard private brands.

Kenmore executive chef Kari Karch added, ” Kenmore Pro appliances are perfect for those who go above and beyond in the kitchen, from fricassee to flambé, the high-level performance that you achieve with these appliances will make every meal a special event, not only because of the amazing food but also for the beautiful kitchen.”

A few highlights of the new Kenmore Pro line include:

Kenmore Pro 30″ Single and Double Wall Ovens and Kenmore Pro Single Cavity Electric and Gas Front Control Freestanding Ranges

  • These cooking wonders have some amazing features. Accela-Heat technology uses sensors to drive a powerful convection element and accurately controls two fans to transfer heat to the food, saving time by significantly reducing the preheating.
  • Turbo Boil Burners on Kenmore Pro Drop-In Gas Cooktops distribute 18,200 BTUs of heat energy to provide an impressively fast boil time.
  • Freestanding ranges feature a stylish front control design for easy reach.

Kenmore Pro Counter-Depth and Standard-Depth French Door Bottom Mount Refrigerators

  • The AirTight Crisper features a unique 360-degree seal that goes all the way around the drawer to lock in moisture, helping vegetables stay fresh longer. The MoistureLock grid captures and reintroduces moisture to help maintain optimal humidity levels.
  • GeniusCool Technology with Dual Evaporators cools the refrigerator and freezer separately, which keeps freshness in the fridge and freezer burn out of the freezer to help food stay fresh.

Kenmore Pro Hidden Control Dishwasher

  • Designed to blast dirt and grime from every angle, the Kenmore Pro Hidden Control Dishwasher comes complete with a 360° PowerWash Spray Arm to leave every dish spot-free and sparkling.
  • To pack another punch against dirty dishes, TurboZone with Rotating Spray Jets hits dishes with a total of six jets to remove stubborn stuck on food, cutting down members’ time scrubbing and pre-washing dish after dish.

Kenmore Pro 36″ Slide-In Gas and Electric Cooktops

  • Turbo Boil flex element allows for rapid boiling and defined simmering to cook favorite entrees, sides and treats with Professional style and precision so food comes out right every time.
  • Flexible burner options spanning triple ring burners, power burners and dual element burners included in both gas and electric models allow chefs to accommodate any temperature or technique needed to bring the perfect dish to life.

Kenmore Pro 1.8 cu. ft. Over the Range Microwave

  • With this Kenmore Pro convection microwave, you can achieve convection oven results in a Programmable microwave. Innovative CombiCook Technology helps to evenly brown and crisp foods on the outside while cooking quickly and evenly throughout.
  • The precision sensor detects the amount of moisture inside the oven and automatically adjusts the cooking time for optimal results.
  • 10 power levels allow you to easily cook, defrost or warm everything from a gourmet meal to leftovers at the perfect temperature.
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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.