E-commerce menswear site JackThreads announced this week the launch of its first private brand. The retailer which was originally launched in 2008 by Jason Ross as a off-price apparel seller of national brands via flash sales. The products for the new contemporary sportswear private brand Goodale was designed in-house by Adam Gianotti.
“We took a good long look at what products our guys like – which styles, colors, materials, etc. – and kept that in the back of our minds throughout the entire process. Our goal here is to give our consumers exactly what they want at the price that they want it. And the more control we have over the design, cost and margin, the more we’ll be able to deliver for our members,” said Jason Ross, Founder and CEO of Jackthreads.
With the company’s main focus on enhancing the customer’s experience, Goodale adds another element of personalization by creating merchandise specifically with their audience in mind. The line will guarantee that Jackthreads’ members get exactly what they want with each shopping experience.
At the same time, Goodale will seamlessly blend with and complement the sites’ pre-existing roster of over 500 brands.
The inspiration behind the line is “design with a purpose,” where each unique element of the pieces will have a function catering specifically to the Jackthreads’ type-of-guy (i.e. pants with a leather patch for your keys and built-in pen pockets on woven shirts). The spring collection includes chinos, wovens, knits, fleeces, tees, tanks, lightweight jackets, ties and weekender bags.
Gianotti has more than 15 years of design experience in the fashion and street wear industry, previously holding positions at Nike, Ralph Lauren Rugby and Zoo York.