Perrigo Celebrates Baby’s Uniqueness with Sweepstakes

babyAdmit it. A baby’s moments are worth a thousand pictures, each one offering a window into her soul, personality and utter uniqueness. From comedy (the funny face) to drama (the petulant pout) and everything in between, we can’t help but capture the subtle yet significant transformation of our children on a daily basis.

To celebrate this journey private brand in270969LOGOfant formula manufacturer, Perrigo Nutritionals, has announced the Store Brand Formula #UniqueBaby sweepstakes starting September 28 and running through November 6.

The Store Brand Formula #UniqueBaby sweepstakes celebrates the things that makes babies unique. Consumers may enter by uploading photos of their baby at age 2 or under that personifies his individuality (along with a brief description of why their baby is unique) they will then be entered into a sweepstakes for a chance to win $5,000 and a year’s supply of store brand formula. Parents can visit to learn more and enter submissions.

“This program celebrates the unique qualities found in every baby, while bringing attention to the subject of infant formula, where actually, the opposite can be true,” said Sandra Gordon, author of Consumer Reports, Best Baby Products and a contributing writer to “The FDA mandates that all infant formula brands meet the same standards, so whether we choose an expensive name brand formula or a store brand formula that costs significantly less, it’s a relief to know we’re providing our babies the proper nutrition to grow and develop.”

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.