Kroger Debuts Hemisfares with A Taste of Italy

Hemisfares taste of italyKroger is bringing the flavors of Italy to its customers during a special two-week promotional event, Savor World Flavor: Taste of Italy.

Taste of Italy brings delicious, easy-to-prepare recipes with robust flavors such as freshly prepared prosciutto with melon, gourmet chicken parmesan, and rich tiramisu dip to local Kroger stores throughout the country.

Select stores will host unique “Crack the Parm” events with a cheese specialist showing how to crack a 78 pound of Parmigiano Reggiano cheese, and samples of the authentic flavors of Italy during the company’s second world cuisine celebration. Last year marked the first Savor World Flavor event, Taste of Mexico.

Savor World Flavor will introduce our customers to new recipes and authentic flavors they can make at home in their kitchens,” said Mike Donnelly, Kroger’s executive vice president of merchandising. “Italy has perfected the art of bringing the family together around the dinner table, and we want to inspire our customers to recreate the culinary experience of Italy in their own homes.”

Kroger will also use the event to debut its newest private brand. HemisFares, which currently features 27 authentic products, is best-of-the-worlds food brought straight from their regional origins to Kroger customers. Imported directly from various food-rich regions of the world, the Creamy Sicilian Gelato, Bolognese Old-World pasta sauce and Four Leaf Balsamic Vinegar will offer “a journey of epicurean proportions” for Kroger’s food-curious customers.

Kroger is introducing Italian products during Taste of Italy, and will follow with additional regions throughout the next year. For more details, including recipes, cultural facts and a chance to win a trip to Italy, visit www.ItalianWorldFlavor.com.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.