Four Marketing Myths You Should Know

PLMAlive2We make marketing decisions every day, but some of them may be based on myths: assumptions that just aren’t true. Join anchor Jodi Daley and PLMA president Brian Sharoff as they de-bunk the myths that could plague your business strategies. How many stores do shoppers go to for their regular shopping? Are more men doing the grocery buying? How extensive is buying groceries online? Do consumers really know what “organic” means? Get the answers on this edition of the Private Label Manufacturer Association’s web-based video magazine PLMA Live.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.