We make marketing decisions every day, but some of them may be based on myths: assumptions that just aren’t true. Join anchor Jodi Daley and PLMA president Brian Sharoff as they de-bunk the myths that could plague your business strategies. How many stores do shoppers go to for their regular shopping? Are more men doing the grocery buying? How extensive is buying groceries online? Do consumers really know what “organic” means? Get the answers on this edition of the Private Label Manufacturer Association’s web-based video magazine PLMA Live.

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