Lowe’s Joins Private Brand Iris Joins ZigBee Alliance

lowes iris 1Mooresville, NC based home improvement retailer Lowe’s announced this week that it’s home automation private brand Iris has partnered with the ZigBee Alliance. A non-profit association of organizations creating open, global standards that defines the Internet of Things for use in consumer, commercial and industrial applications.

lowes iris2Launched in July 2012, Iris by Lowe’s is a smart home solution created to monitor and control virtually everything in the home anytime, anywhere — from a computer, smart phone or tablet. Lowe’s was among the first companies to target the mass consumer market with a broad home automation solution and to introduce an open platform complemented by the Lowe’s customer support.

“Our customers tell us they want a simple way to monitor and automate their homes across a multitude of different devices,” said Mick Koster, vice president and general manager of Iris Home Systems. “As part of the ZigBee Alliance, we believe we can help further demystify smart homes for consumers and also innovate to bring an ever-expanding array of products to make managing their homes even easier.”

Lowe’s is the most recent of 450 members currently working to develop and promote ZigBee IoT standards. As the IoT continues its rapid growth, the Alliance’s membership has experienced a paralleled increase in both the number and diversity of member companies.

“The ZigBee Alliance board joins me in welcoming Lowe’s as a Participant member of the Alliance,” said John E. Osborne II, Chairman of the ZigBee Alliance board. “As a prominent retail company in North America, Lowe’s serves the commercial and personal security and home automation market. We believe that their leadership in the industry will greatly benefit our members and consumers of ZigBee products.”

“We welcome Lowe’s into our ongoing work unifying the IoT around open, global, established standards,” said Mark Walters, Vice President of Strategic Development of the ZigBee Alliance. “Iris by Lowe’s brings a unique perspective as a leading smart home solution within a home improvement retailer. Their membership at the Participant level will be valuable in furthering our efforts to deliver standards optimized to benefit both our member companies and consumers.”

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.