H‑E‑B Private Brand Commercials Feature San Antonio Spur Lamarcus Aldridge

HEB Spurs comercial

This week H‑E‑B announced the addition of the newest San Antonio Spur, LaMarcus Aldridge, to the retailer’s award‑winning television commercials featuring humourous scenarios involving their private brand. LaMarcus will join the line‑up alongside teammates Kawhi Leonard, Tony Parker, Manu Ginobili and Tim Duncan. The commercials may also include other surprise appearances by other players this year.

“Like his teammates, LaMarcus brings a unique flavor and community commitment to San Antonio and we are excited to introduce him to Spurs fans through our commercials,” said Cory Basso, H‑E‑B Group Vice President of Marketing and Advertising. “For the past 10 years H‑E‑B customers have enjoyed connecting with the Spurs through their passion for H‑E‑B products. Customers and fans alike look forward to our commercials every year to open the basketball season.”

 



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.