In the UK Aldi’s private brand Specially Selected Ethiopian Coffee was the highest-scoring coffee in a blind taste test, beating out national branded coffees from Starbucks, Lavazza and Costa, as well as other UK private brands from Marks & Spencer, Sainsbury’s, Lidl and Waitrose.
The consumer testing company Which? tested 16 coffees in a blind taste test and the Aldi premium private brand Specially Selected coffee received the highest score of 82%.
Marks & Spencer’s Single-Origin Colombian Roast and Ground Coffee was the runner-up, while Lidl Deluxe Guatemalan Roast & Ground Coffee received a registered a 70% score. Surprisingly, premium national brand Lavazza received the worst of the 16 coffees tested.
The managing director of buying for Aldi UK, Tony Baines, said, “We pride ourselves on offering customers exceptional taste at low prices, and to beat leaders in the coffee industry, as well as other supermarkets […] is evidence that you don’t have to pay premium prices to enjoy barista-style coffee.”