Aldi’s Specially Select Coffee Beats National Brands in UK

aldi special select coffeeIn the UK Aldi’s private brand Specially Selected Ethiopian Coffee was the highest-scoring coffee in a blind taste test, beating out national branded coffees from Starbucks, Lavazza and Costa, as well as other UK private brands from Marks & Spencer, Sainsbury’s, Lidl and Waitrose.

The consumer testing company Which? tested 16 coffees in a blind taste test and the Aldi premium private brand Specially Selected coffee received the highest score of 82%.

Marks & Spencer’s Single-Origin Colombian Roast and Ground Coffee was the runner-up, while Lidl Deluxe Guatemalan Roast & Ground Coffee received a registered a 70% score. Surprisingly, premium national brand Lavazza received the worst of the 16 coffees tested.

The managing director of buying for Aldi UK, Tony Baines, said, “We pride ourselves on offering customers exceptional taste at low prices, and to beat leaders in the coffee industry, as well as other supermarkets […] is evidence that you don’t have to pay premium prices to enjoy barista-style coffee.”

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.