Wegmans Innovates With Cauli ‘Cream’

Cauli cream wegmans

Wegmans Food Markets‘ inventive chefs have created a healthy and adaptable new recipe and product that takes private brand to a inventive and innovative new level Created by Executive Chef John Steinhoff and his team Cauli ‘Cream’ is designed to replace fattening options like heavy cream, butter or crème fraiche in recipes. The purée made from cauliflower, lemon juice, water and salt makes healthy cooking a little bit easier. Cauli ‘Cream’was featured this past weekend (September 19-20) at all of the retailers stores, along with cooking demos and recipes featured in the Wegmans magazine, Menu.

Cauli ‘Cream” is only available today as a recipe however Steinhoff presents customers with a bit of hope.”The day may come when we offer Cauli ‘Cream’ ready- made as an extra convenience to our customers, but we’re so pleased with how this recipe for a basic pantry staple turned out that we wanted to share it with customers right away.”

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.