Nordstrom Announces Treasure&Bond Brand Expansion

Treasure & Bond

Seattle-based department store Nordstrom is excited to announce that the company has made another donation through its give-back private brand, Treasure&Bond, which supports nonprofits that work to empower youth. As the brand’s second beneficiary, national organization Girls on the Run received $254,000, which equals 2.5% of Treasure&Bond’s net sales (or 5% of net profits) from February 1 through July 31, 2015.

Additionally, the brand has announced plans to expand from Women’s apparel into other Nordstrom departments.

“It’s been so rewarding for us to see Treasure&Bond evolve,” said Mark Tritton, president of Nordstrom Product Group. “The positive feedback from our customers has enabled us to support inspiring organizations like Girls on the Run and now we’re really excited to look to the future and make an even greater impact.”

New Products from Treasure&Bond
Treasure&Bond’s Americana-inspired collection began in the Nordstrom Women’s apparel department and will now grow to also have offerings in Women’s footwear, handbags, soft accessories, Men’s apparel and Kid’s apparel. Kid’s apparel will launch in February 2016. The rest of the expanded line is available in-store and online at Nordstrom.com and will now include:

  • Women’s footwear, which is available now, features washed artisan staples with a ‘borrowed from the boys’ feel. Casual urban boots and booties take center stage, supported by distressed leather sandals and flats.
  • The Men’s apparel collection, also available now, will be rooted in denim (under $100!) and surrounded by cool, laundered tees, lived in shirts, jackets and rugged sweaters.
  • Treasure&Bond handbags will focus on a mix of authentic casual silhouettes with cross-body totes and satchels, while the brand’s soft accessories will feature an effortless urban-cool layering authentic aesthetic. Both will be available in October.

With the addition of merchandise offerings in other Nordstrom departments, Treasure&Bond’s community outreach will grow, too. Now, beneficiaries will be selected that work to empower all youth – girls, boys, young women and young men.

New Beneficiary
From August 1, 2015 through January 2016, the brand’s sales will support Boys & Girls Clubs of America (BGCA). With more than 4,100 Clubs in the United States, on Native lands and on military installations at BGCA-affiliated Youth Centers around the world, Boys & Girls Clubs offer safe places for nearly 4 million kids and teens to learn, grow, and have fun while building a path to a great future. A portion of the funds will also go toward selected youth-focused nonprofit organizations in Canada.

“We’re very excited to partner with Nordstrom through their Treasure&Bond brand,” said Chad Royal-Pascoe, National Vice President, Corporate & Cause Partnerships for BGCA. “Together with the support of Nordstrom customers, we’ll be able to bring valuable programming and resources to kids across the country, helping them to reach their full potential as productive, caring and responsible citizens.”

Since its launch in summer 2014, Treasure&Bond has enabled Nordstrom to give almost $440,000 to Girls on the Run and the brand’s first nonprofit partner, Girls Inc.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.