Wegmans Love Your Skin Organically

Wegmasn organic lotionAfter a three-year development cycle Wegmans has introduced its new private brand line of USDA-certified organic skincare products. The Wegmans Organic Hand & Body collection, includes washes, lotions, and creams.

Highlights of the collection include:

  • Wegmans partnered with suppliers near our stores to develop the collection.
  • Products are all sustainably sourced and produced.
  • Free from pesticides and made with organic ingredients, like coconut oil, aloe vera, and vitamin E – to naturally hydrate and soothe skin.
  • Gluten-free, vegan, and free from artificial ingredients.
  • Lightly scented with essential oils. The body wash, body lotion, and hand cream are available in Lavender, Sparkling Citrus, and Coconut Lemongrass The hand wash and hand lotion are available in Fresh Herbs (eucalyptus, sage, and mint) and Lemon Verbena.Wegmans organic 2
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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.