ShopRite, which already has a wide selection of private brand frozen fruit, vegetables, organic, gluten and natural items in the Frozen Aisle, introduced a new line of super premium private brand Italian gelato and sorbet in July.
“Our ShopRite Imported Gelato & Sorbet products are off to a fast start. With our first promotion, it’s already flying off the shelves,” said Dave Edwards, a procurement manager for ShopRite and Wakefern Food Corp.
From pistachio and caramel sea salt, to double chocolate and eggnog, the 12 flavors of Italian-imported gelato and two flavors of sorbet (limoncello and mixed berry) are resonating with ShopRite consumers at a time when demand for full flavored frozen treats and premium ice cream is at an all time high.
A recent International Dairy Foods Association (IDFA) survey revealed that nearly 80% of ice cream manufacturers cited premium as their most popular category.
“We brought this product to market because we saw the trend in the category, particularly in super premium ice cream and gelato,” said Edwards. “Our gelato is sourced and produced in Italy, where the product originated in the 1600s, and it’s authentic and artisan-crafted.”
“Our ShopRite Imported Gelato & Sorbet gelato is also on point with consumer trends toward flavor profiles and products with more of an authentic and international flair,” he added.